Tradecraft

Helping professionals design
their next career move

ROLE

Head Instructor, Product Design

SCOPE

B2B & B2C, Desktop & Mobile, UX / UI

TIMEFRAME

2018-2020

Tradecraft_CROPPED2

CHALLENGE

3 years in 3 months

As Head of Design, I was tasked with updating and managing recurring three-month in-person intensives that help professionals break into product design. Responsibilities included curriculum design for technical and soft skills, as well as managing an agency that placed participants in high-growth startup roles for real-world experience.

IMPACT

Designing how to
break into tech

Placing designers at renowned companies like Google, LinkedIn, Microsoft, IBM, Accenture, and Wells Fargo.

200

Designers trained to add value to companies

50+

Projects with high-growth startups

34

Workshops curated and delivered

18

Three-month cohorts completed

4

Adjuncts managed and trained

curriculum

Beyond the basics

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Select Classes

talking
designcritique
dashboard
brains

TOOLS OF THE TRADE

Excellence is a habit, so let's templatize it

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Learning By Design

Expertise, deconstructed

TC_Principles-1

From Design Thinking to Design Doing

A framework is
worth 1,000 lessons

TC_Frameworks

Credits

Russ Klusas - Founder

Nick deWilde - Managing Partner

Ariane Mohamadi - Head of Careers

Joy Roy - Project Facilitator

Zac Halbert - Former Head of Design

Jot Dhaliwal - Adjunct

Jess Lam - Adjunct

Amy Weibel - Adjunct

UP NEXT

B2C, Web Design, Brand, Product Strategy

Relating Between the Lines
Launching an online school for communication skills

Role: Co-Founder, Designer
Time: June 2020 - Jan 2024

83

$7,500

Net Promoter Score

Customer Lifetime Value

RBTL_nodevice@0.25x

As the Co-Founder and Designer, I set out to start a modern school for communication skills because we all deserve to have healthy relationships regardless of our upbringing. Think Brene Brown meets Stanford d.school. I wore many hats, spanning brand strategy, messaging, copywriting, art direction, packaging design, web design, product development, hiring & training, sales, and content development. 

Don't be a stranger

Let's talk about design or communication.