Relating Between the Lines

An online school for relational education

ROLE

Product Strategy & Service Design Lead

SCOPE

Product
Branding
Art Direction
UX / UI Design
Packaging

TIMEFRAME

2020-2023

CHALLENGE

Teaching humans how to... human

As Product Strategy & Service Design Lead, I set out to create a modern school for relational education because we all deserve to have healthy relationships regardless of our upbringing. Think Brene Brown meets Stanford d.school. Responsibilities consisted of wearing many hats, spanning brand strategy, messaging, copywriting, art direction, packaging design, UX/UI design, product development, hiring & training, sales, and content development. 

IMPACT

Designing a school for relational education

Serving leaders at renowned companies like Google, a16z, Disney.

7

8-week cohorts completed

9

facilitators hired and trained

83

NPS (World Class)

109+

International learners served in 4 continents

Priceless

1 baby, 2 marriages, 3 new couples, and countless new friends

BRANDING

Perfectly imperfect

Many brands in the relational education space are either too Clinical or too Woo-Woo. Relating Between the Lines as a brand is designed to be Inviting while remaining  Practical. I achieved this by creating a playful, colorful aesthetic that replaces the discomfort and stigma often associated with "working on yourself" with awe and delight.

curriculum

Like getting a masters in relationships

Learning how to be a better communicator or a better partner, often results in frustrating and fragmented Google searches. 

Relating Between the Lines brings together both the familiar and the lesser-known nuances important to the domain of connection-focused communication, and unifies it all under a cohesive, easy-to-learn framework.

The most comprehensive curriculum for healthier relationships

A toolkit your grandmother could use

anatomy of a session

Soft skills
taught rigorously

Making online learning engaging, and effective is no simple task.

At Relating Between the Lines, our carefully designed use of improv, warmups, frameworks, exercises, and reflections consistently has participants saying "I leave every session feeling more energized." 

landing page + web touchpoints

From concept to online course

Credits

Stephanie Tran - CEO, Co-Founder

Kevin Do - Senior Facilitator, Business Development

Jiggy Yoon - Senior Facilitator

David Hu - Senior Facilitator

Vicky Lee - Facilitator

Brian Chen - Facilitator

Skylar Batnley - Facilitator

Christine Jun - Facilitator

Jamie Wong - Facilitator

Jano Carballo - Assistant

UP NEXT

D.tech &
Stanford d.school

Cultivating creative confidence in high schools

LEARNING DESIGN | FACILITATION | BRANDING

Funded by a grant from Chan Zuckerberg Initiative to accelerate Design Tech High's (d.tech) implementation of new learning models, I was brought in as a Designer in Residence for 8 months to collaborate with the Stanford d.school to (1) improve d.tech's design programming for students; and (2) create various resources to help staff adopt design thinking as a change management process. 

Don't be a stranger

Let's talk about education, design, mindfulness, or play.