Declara

Helping knowledge workers learn faster together

ROLE

Product Designer

SCOPE

UX / UI Design
Wireframing
Hi-Fi Mockups
Prototyping
User Research

TIMEFRAME

2014-2015

CHALLENGE

One tool to rule them all

Between 2014 and 2015, I designed a variety of key features for Declara, a knowledge-sharing platform, including Sign-Up, Onboarding, Insights & Discussions, Home Feed, B2B Channels, and Content Authoring.

I worked closely with the VP of product, PM's, and engineering across the entire design process, from research to design to prototype to rollout.

IMPACT

Learning at the
speed of curiosity

Acquisition

Acquired by Futuryng in 2019, an Italian blockchain IoT company

Customers

Genentech, University of Pennsylvania, Johnson & Johnson, 3M, Renault, California Department of Education

Patent

Granted: platform for collaborative learning

Awards

Winner of the World Technology Summit Award for the education category

RESEARCH

Knowledge for all

Life Hacker

The creative target at the center of this audience is the life Hacker, a highly motivated and ambitious prosumer who works in a collaborative, knowledge-driven enterprise. The life Hacker is a millennial whose world view sounds a call to action, who dismisses hierarchy in favor of directness and tangible contribution. They tend to be overachievers by nature and are hungry for whatever knowledge they believe to be relevant to helping them make a meaningful impact.

Enterprise Buyer

The Declara buyer of the future will be a C-level executive at a rapidly growing 500+ employee company. She (and her business) are under pressure to be nimble and adaptive, and she has a vested interest in catalyzing collaboration to improve outcomes in many areas of the organization.

Aspiring Knowledge Worker 

Actively desires an engaging professional career, and may be a current university student and/or a worker trying to pay the bills in a pre-professional job while they gather the knowledge and experience required to enter the enterprise workforce. 

Enterprise Collaborator

The enterprise collaborator is influenced by the Life Hacker. The Enterprise Collaborator is a secondary adopter within the enterprise who is willing to try new tools that have been identified and recommended by thought leaders they respect. They are likely a teammate or a familiar colleague of the life Hacker whose daily work brings them into contact.

SELECT DESIGNS

Knowledge sharing, democratized.

wireframes & explorations

Unveiling the curtain

signup & Onboarding

First impressions matter

Credits

Ani Chaudhuri - VP of Product
Anna Rich, Director of Product Management
Robert Yu - Product Manager
Nicole Prades - Product Marketing Manager
Dave Hoffer - Senior Director of User Experience
Holly Keenan - Senior Design Manager
Ash Kiel - Frontend Engineer
David Cuccias - Frontend Engineering Manager
Merlyn Morgan-Graham - Lead Engineer

UP NEXT

Visual Design, Branding, Design Sprints

D.tech + Stanford d.school - 
Creating cultures of experimentation
in high schools

Role: Designer in Residence
Time: 2016-2017

Funded by a grant from Chan Zuckerberg Initiative to accelerate Design Tech High's (d.tech) implementation of new learning models, I was brought in as a Designer in Residence for 8 months to collaborate with the Stanford d.school to (1) improve d.tech's design programming for students; and (2) create various resources to help staff adopt design thinking as a change management process. 

Don't be a stranger

Let's talk about design or communication.